RATSDEVILLE 2009 ~ nous survivrons | we will survive !

* english follows ~ sur facebook ce matin Phillipe Martin un blogueur sur les nouvelles technologies partageait via son statut un lien vers trendwatching qui propose une vision intéressante des tendances des consommateurs en 2009 .. et voici la tendance qui m'a fait le plus sourire (anglais seulement)
On facebook this morning Phillipe Martin a bloger on new technologies was sharing via his status a link towards trendwatching a site that propose an interesting vision of consummers tendencies in 2009 .. and here's the one that made my day ;)

HAPPY ENDING - the silver lining of each downturn

2009 will be an excellent year for those businesses keen on showing consumers that they really care. Much more on caring in our upcoming February 2009 briefing, which will focus on GENERATION G, but for now: offering respect and relevance (NICHETRIBUTES), listening to real-time needs and wants (FEEDBACK 3.0), helping people to save money while being green (ECONCIERGE): all of this will not be forgotten by consumers that are currently feeling the heat.

At the same time, this is a great moment to innovate: shrinking budgets and diminishing revenues from existing offerings normally bring out the best and most creative in business professionals.

But the most important side effect of more austere times is probably that consumers start questioning what truly makes them happy, which more often than not steers them towards the realization that happiness ain’t (just) about traditional consumption. Expect pockets of consumers to switch to lower-consumption models with surprising ease, and to look for different and less costly sources of happiness and thus, ultimately, status. Any way you can help them with that will be a guaranteed winner.